SELECTED WORK
Creative direction and rebranding for Nike Football.
After nearly 15 years of sunsetting Nike Football’s last brand identity, in 2025, we reinvigorated the brand with launch of a new one. A process of revisiting the brands roots, determining its distinction, and establishing a lonterm vision for Nike Football’s global brand, geographies and territories to adapt.
Andy Walker, David Frank, Enrico Baleri, Caroline Bleeker, David Oliva, James Dolence, Lindsey Krahn, wwwesh, I Love Dust.
For EH9’s SU25 product drop, we took inspiration from his style of play depicting him as a giant of the game, coming to a stadium near you.
Taking queues from widly known movie culture, we treated this entire campaign as though it were a movie launch. The campaign consisted of athlete and product movie posters, seeding kits and activations.
Team
Andy Walker, David Frank, Caroline Bleeker, David Oliva, Steven Oey, Lisa Zandi, Afnan Altimimi, and many more.
Feed the Phantom
Creative Direction for Nike newest Phantom 6 innovation.
As part of Nike Football’s Scary Good campaign, we positioned the Phantom as a boot that has a mind of its own and is hungry for goals.
Every detail was obsessed in this end-to-end campaign, from getting the iconic product key visual pixel perfect, to podiums and fixtures being built in thousands of nike and partner retail storesworld wide.
Team
Andy Walker, David Frank, Caroline Bleeker, David Oliva, Beau Bernstein, Jamie Oelrich, James Dolence, Steven Oey, Brian White, Lindsay Krahn, and many more.
Vini Jr Player Edition
Creative direction for Vini Jr’s SU25 player edition.
Summary
A fresh take on Vini’s athlete positioning “Vini Voa (Fly Vini)”. For his first ever player edition, we opted to celebrate his brasilian spirit wth a nod to Nike Football’s iconic brasilian past.
Team
Andy Walker, David Frank, Caroline Bleeker, David Oliva, John Akira Harold, Dina, Jessica, Gabe Folick, Afnan Altimimi, Convoy, Nico Gerard, Tomas and many more.
Creative direction for Kylian Mbappe’s SU25 player edition.
Summary
Ahead of KM’s first season playing for Real Madrid, we revealed how Kylian has been steps ahead since childhood, striving to achieve his dreams one goal at a time.
Team
Andy Walker, David Frank, Caroline Bleeker, David Oliva, John Akira Harold, Dina, Jessica, Gabe Folick, Afnan Altimimi, Convoy, Nico Gerard, Tomas and many more.
Nike Running Pegasus 41
Art Direcion for the Nike Pegasus 41.
Summary
The first product innovation story to drop after the 2024 Nike Running rebarnding.
Team
Kamauri Yeh, Nick Parkisons, David Oliva, Tim Cheng, Vincent Lowe, Swanson Studio.
BIO
Advertising + Experiential Design
With over 15 years of experience, I am a leader who creates a culture of trust and belonging. I bring people and teams together through a shared vision, set ambitious goals while enabling risks and championing achievements.