For EH9’s SU25 product drop, we took inspiration from his style of play depicting him as a giant of the game, coming to a stadium near you.
Taking queues from widly known movie culture, we treated this entire campaign as though it were a movie launch. The campaign consisted of athlete and product movie posters, seeding kits and activations.
Team
Andy Walker, David Frank, Caroline Bleeker, David Oliva, Steven Oey, Lisa Zandi, Afnan Altimimi, and many more.